UX Strategist

at CGI - Jan 2023 to Present day
  • Commission and apply research and analysis, devise and ideate end-to-end journeys
  • Process commercial objectives and apply to design ideation, project planning and scope assessment
  • Design flows, wireframes, hi-fi designs, build prototypes, guide client in-house design and research

UXUIStrategyFigmaHTMLCSSJSGithub

Head of Creative

at Greenwood Campbell - Feb 2022 to Aug 2022
  • Designed creative themes and UX from collected data for wireframe and prototype design
  • Directed UI design and UX team including development of brand asset libraries and tech stack
  • Presented concepts, prototypes, pitches and designs to clients and stakeholders
  • Mentored team members and carried out appraisals

UXUIBrandCreative DirectionFigmaAdobe CSHTMLCSSJS

Director

at DBA Design Services - Jun 2021 to Feb 2022
  • Brand Strategy for a cryptocurrency startup, brand asset configuration support for fintech re-brand

BrandBrand StrategyFigma

Lead Designer

at Policy Expert - Oct 2011 to May 2021
  • Brand champion across all touchpoints: digital and print, UI and UX, including directing UI team
  • Captained the successful introduction of digital brand asset library
  • Implemented new customer-first user testing process & workshops
  • Iterate data-driven design to user journey prototypes and designs
  • Drove UX prototyping design and build that became principle commerce platform

UXUser TestingUIBrand ManagementFigmaHTMLCSSJSWordpressAdobe CS

Director

at DBA Design Services - Jun 2002 to Sep 2011
  • Design, UI and UX development of portals, webapps, websites, intranets and web products

UXUIBrandCreative DirectionAdobe CSHTMLCSSJQuery

Creative Director

at Triangle Computers - May 1998 to Aug 2002
  • Evolved from Graphic Designer to Creative Director, designing all media for a respected IT solutions provider
  • Owned and applied group identity, creative input to customer projects, managed a small team of designers

BrandCreative Direction

Software

Learned on the way

  • Balsamiq
  • Bootstrap
  • CSS: LESS & SASS
  • Figma
  • HTML
  • GitHub
  • jQuery
  • JavaScript
  • NPM
  • PHP
  • WordPress
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • SketchBook

Skills

Adding value

  • Data-driven: Love to let the facts do the talking and define efficient routes to objectives.
  • Cross-discipline: Understanding both design and the supporting resources that deliver it.
  • Highly creative: clear and charismatic on-brand design to maximise user engagement.
  • Technically proficient: Direct experience of web and digital processes and configurations.

Interests

Past and present fascinations

  • The Fat: Unguarded biscuits.
  • The Fun: Beaches (winter, summer, rain or shine). Games: mesmerised by the detail in Assassin's Creed: Odyssey and intrigued by Cyberpunk 2077's movie potential. Motorbikes; especially the crazily-fast ones.
  • The Fit: Badminton and squash so I can run around and hit things with impunity. Kickboxing: (W-2 L-1 D-0) for resolving biscuit ownership disputes.
  • The Future: Sublime technology: electric vehicles, genetics and bioengineering.